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Marketing

Search Engine Optimization Course for Beginners

SEO is the discipline of earning organic search traffic, and the most durable digital marketing investment. These courses cover technical, on-page and content work with measurement.

Start from zero with no prior experience. Every concept is explained before it is used, and you build working projects from the very first module.

What you will learn

  • Keyword research
  • Technical SEO and crawling
  • On-page optimisation
  • Content strategy
  • Link building and measurement

What you will be able to do

  • Audit and fix a site's SEO
  • Build a content plan that ranks
  • Report organic performance to stakeholders

Tools and technologies

Google Search ConsoleAhrefsScreaming FrogGA4

Related topics

Frequently asked questions

Is this Search Engine Optimization course for beginners right for me?

Start from zero with no prior experience. Every concept is explained before it is used, and you build working projects from the very first module. It is designed for learners who want search engine optimization instruction for beginners on Univoma.

Do I get a certificate after the Search Engine Optimization course?

Yes. Completing the Search Engine Optimization course for beginners and submitting the assessed practical work earns a verifiable completion certificate that you can add to your CV and professional profiles.

Do I need prior experience for search engine optimization?

No. Univoma has beginner, intermediate and advanced search engine optimization tracks, so you can start from zero or skip ahead to the level that matches your experience.